Real estate
One project, one reason, one ad, for UK investors weighing Dubai.
Project-led ads and investor films for a brokerage selling Dubai residences to buyers in the UK.
- Sector
- Real estate
- Market
- UK
- Scope
- Investor campaigns
- Channels
- Social media ads, Lead generation, Video and motion
The brand
The problemThree things stood in the way.
UK returns feel squeezed
Rising taxes at home make investors look abroad, but they need proof before they move money.
Too many projects
Showing everything at once leaves the buyer with nothing to act on.
Distance breeds doubt
Buying from the UK means trusting a team in another country.
ExecutionHow the RAF Estates campaign was planned, phase by phase.
- Phase 01
Price in pounds
The lead ad sets an off-plan starting price in pounds for UK buyers.
- Phase 02
Point to other investors
Ads tell UK readers that investors like them are already buying in Dubai.
The solutionOne system, every format.
Dark, architectural and quiet, letting each building carry the ad.
UK investor ads
The creativeWhat went live.
The campaign creative made for RAF Estates, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Next project
More real estate work
Frequently asked questions
What did FDC do for RAF Estates?
Project-led ads and investor films for a brokerage selling Dubai residences to buyers in the UK. The work covered social media ads, lead generation and video and motion.
What was the brief from RAF Estates?
RAF Estates wanted enquiries from UK investors comparing Dubai with property at home. The campaign was built for the UK market.
Why does the RAF Estates creative look the way it does?
The first problem to solve was this: Rising taxes at home make investors look abroad, but they need proof before they move money. Dark, architectural and quiet, letting each building carry the ad.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like RAF Estates as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
Book a strategy callFull portfolio