Real estate
A wellness launch at home and an investor programme abroad.
Two campaigns for one brokerage: a beachfront wellness development and a programme for UK buyers investing remotely.
- Sector
- Real estate
- Market
- UK and UAE
- Scope
- Launch and investor campaigns
- Channels
- Social media ads, Lead generation, Video and motion
The brand
The problemThree things stood in the way.
Wellness is a vague promise
Many projects claim wellness; the buyer needs to see what it means.
Buying from abroad
UK investors worry about managing a purchase from another country.
Pre-launch urgency
Launch pricing only matters if buyers act inside the window.
ExecutionHow the Lionheart Real Estate campaign was planned, phase by phase.
- Phase 01
Remove the distance
UK creative promises buying, selling and managing from anywhere in the UK.
- Phase 02
Sell the outcome
Ads frame property as profit and prestige, not only square metres.
The solutionOne system, every format.
Burgundy and gold, the developer's colours, with one offer per piece.
Investor ads
The creativeWhat went live.
The campaign creative made for Lionheart Real Estate, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Next project
More real estate work
Frequently asked questions
What did FDC do for Lionheart Real Estate?
Two campaigns for one brokerage: a beachfront wellness development and a programme for UK buyers investing remotely. The work covered social media ads, lead generation and video and motion.
What was the brief from Lionheart Real Estate?
Lionheart needed enquiries for a new beachfront wellness complex and a steady flow of UK investors. The campaign was built for the UK and UAE market.
Why does the Lionheart Real Estate creative look the way it does?
The first problem to solve was this: Many projects claim wellness; the buyer needs to see what it means. Burgundy and gold, the developer's colours, with one offer per piece.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Lionheart Real Estate as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
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