Technology and apps
Your business runs every day. Your IT should too.
Offer-led ads for a managed IT provider targeting UK businesses, built around a free IT health check.
- Sector
- Technology and apps
- Market
- UK
- Scope
- Lead generation
- Channels
- Social media ads, Lead generation
The brand
The problemThree things stood in the way.
IT is ignored until it fails
Most businesses only think about IT when something breaks.
Abstract service
Managed IT is hard to picture.
Low-risk first step
Prospects needed a reason to talk before committing.
ExecutionHow the NXTL Solutions campaign was planned, phase by phase.
- Phase 01
Name the cost
Creative ties downtime to systems nobody is watching.
- Phase 02
Offer a check
A free IT audit gives a simple first step.
The solutionOne system, every format.
Clean white, coral accents and simple line icons.
Selected NXTL Solutions creative
The creativeWhat went live.
The campaign creative made for NXTL Solutions, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
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Frequently asked questions
What did FDC do for NXTL Solutions?
Offer-led ads for a managed IT provider targeting UK businesses, built around a free IT health check. The work covered social media ads and lead generation.
What was the brief from NXTL Solutions?
NXTL wanted enquiries from small and mid-sized UK businesses. The campaign was built for the UK market.
Why does the NXTL Solutions creative look the way it does?
The first problem to solve was this: Most businesses only think about IT when something breaks. Clean white, coral accents and simple line icons.
Can FDC run a similar campaign for my technology and apps business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads and lead generation for technology and apps brands. Book a strategy call and we will show you how we would approach your market and offer, using work like NXTL Solutions as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
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