Real estate
Capital growth, said in Arabic to Gulf investors.
Arabic investor ads for a Dubai brokerage targeting buyers across the Gulf.
- Sector
- Real estate
- Market
- Saudi Arabia and UAE
- Scope
- Investor ads
- Channels
- Social media ads, Lead generation
The brand
The problemThree things stood in the way.
Language matters
Gulf investors respond better to Arabic creative.
Return first
Investors want appreciation and ROI before project details.
Currency
Prices had to appear in the buyer's own currency.
ExecutionHow the 7Emirates Real Estate campaign was planned, phase by phase.
- Phase 01
Speak Arabic
The capital appreciation message was written in Arabic, with a single call to book a meeting.
- Phase 02
Price in riyals
Arabic creative shows Saudi riyal prices alongside the project.
The solutionOne system, every format.
Night skyline, a trusted face and one line: book a meeting.
Selected 7Emirates Real Estate creative
The creativeWhat went live.
The campaign creative made for 7Emirates Real Estate, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Next project
More real estate work
Frequently asked questions
What did FDC do for 7Emirates Real Estate?
Arabic investor ads for a Dubai brokerage targeting buyers across the Gulf. The work covered social media ads and lead generation.
What was the brief from 7Emirates Real Estate?
7Emirates wanted meetings booked with investors from the Gulf. The campaign was built for the Saudi Arabia and UAE market.
Why does the 7Emirates Real Estate creative look the way it does?
The first problem to solve was this: Gulf investors respond better to Arabic creative. Night skyline, a trusted face and one line: book a meeting.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads and lead generation for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like 7Emirates Real Estate as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
Book a strategy callFull portfolio