ExecutionHow the TOD campaign was planned, phase by phase.
Phase 01
Remove the commute
Creative shows the trainer coming to the client.
Phase 02
Ask for one session
The film ends on one action: schedule a first session.
Remove the commute
The solutionOne system, every format.
Bold yellow and black, active photography and a single call to book.
Selected TOD creative
01 / 01
The creativeWhat went live.
The campaign creative made for TOD, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Offer-led ads for an in-home personal training service in Dubai. The work covered social media ads and lead generation.
What was the brief from TOD?
TOD wanted first-session bookings from busy professionals in Dubai who had stopped training because getting to a gym no longer fit the day. The campaign was built for the UAE market.
Why does the TOD creative look the way it does?
The first problem to solve was this: Busy schedules stop people training. Bold yellow and black, active photography and a single call to book.
Can FDC run a similar campaign for my home, health and fitness business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads and lead generation for home, health and fitness brands. Book a strategy call and we will show you how we would approach your market and offer, using work like TOD as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
