ExecutionHow the Floors Dubai campaign was planned, phase by phase.
Phase 01
Show touch and light
The film follows the flooring through a home, step by step.
Phase 02
Name the product
Ads explain materials plainly.
Show touch and light
The solutionOne system, every format.
Warm wood tones and soft light, inviting a visit.
Selected Floors Dubai creative
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The creativeWhat went live.
The campaign creative made for Floors Dubai, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
A tactile film and ads for a Dubai flooring company, driving showroom visits. The work covered social media ads, video and motion and lead generation.
What was the brief from Floors Dubai?
Floors Dubai wanted showroom visits and meetings with its advisers, because flooring is a decision people make with their hands, not from a photo. The campaign was built for the UAE market.
Why does the Floors Dubai creative look the way it does?
The first problem to solve was this: People want to touch it before buying. Warm wood tones and soft light, inviting a visit.
Can FDC run a similar campaign for my home, health and fitness business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, video and motion and lead generation for home, health and fitness brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Floors Dubai as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
