People save ideas on Pinterest but do not know who can build them.
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Generic trades ads
Most renovation ads show tools, not outcomes.
ExecutionHow the THAT Renovation campaign was planned, phase by phase.
Phase 01
Open on the before
Films begin in an unfinished space.
Phase 02
Use their inspiration
Ads speak to the Pinterest-perfect room they already saved.
Phase 03
Sell the vision
Ads promise the home the owner pictured, with one call to book a meeting.
Open on the before
The solutionOne system, every format.
Clean white and maroon, real interiors and one action: get a quote.
Quote ads and films
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The creativeWhat went live.
The campaign creative made for THAT Renovation, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Before-and-after films and quote-led ads for a Dubai renovation company. The work covered social media ads, video and motion and lead generation.
What was the brief from THAT Renovation?
THAT Renovation wanted quote requests from homeowners ready to renovate. The campaign was built for the UAE market.
Why does the THAT Renovation creative look the way it does?
The first problem to solve was this: Homeowners fear delays and poor finishing. Clean white and maroon, real interiors and one action: get a quote.
Can FDC run a similar campaign for my home, health and fitness business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, video and motion and lead generation for home, health and fitness brands. Book a strategy call and we will show you how we would approach your market and offer, using work like THAT Renovation as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
