UAE B2B Industrial Brand

10+ Qualified B2B Leads a Month for an Industrial Brand

Sector
B2B / Industrial
Market
UAE
Channels
Facebook, Instagram, LinkedIn
Duration
30 Days
UAE B2B Industrial Brand case study

What we did, and why each part mattered.

  1. 01 / 04

    Phase 1 Problem-First Awareness

    Teaser content that connected the brand's products to everyday operational pain points faced by UAE businesses building relevance and resonance before introducing solutions

  2. 02 / 04

    Phase 2 Solution Positioning

    Follow-up content demonstrated the brand's specific capabilities and how its products solved the problems raised in Phase 1

  3. 03 / 04

    LinkedIn targeting

    Precision B2B targeting reaching decision-makers in relevant industries by job title, company size, and seniority

  4. 04 / 04

    Facebook & Instagram

    Extended the reach of the awareness campaign more broadly, driving impressions and brand familiarity at lower CPM

  • 10+Qualified B2B sales leads per month
  • LinkedIn + MetaChannels
  • 2Campaign phases

Individual case result, not a benchmark · UAE · Industrial B2B

What this means for your business

  1. Lead with the buyer's problem

    Industrial buyers respond to the problem they have before they care about the brand that solves it.

  2. Use LinkedIn for the decision-makers

    LinkedIn reaches job titles directly; Meta adds reach and lowers the average cost per lead.

  3. Run awareness and pipeline together

    A sub-brand needs both. Running them as two phases built recognition and leads within the same month.

Related work from the portfolio

See the full portfolio
Next case studyUAE Insurance Brokerage3x ROI on Google Ads for a Dubai Insurance Broker

Frequently asked questions

Is LinkedIn or Meta better for B2B marketing in the UAE?

They serve different roles. LinkedIn offers the most precise B2B targeting by job title and company ideal for reaching specific decision-makers. Meta offers lower CPMs and broader reach, making it effective for brand awareness. A combined strategy uses LinkedIn to target and Meta to surround, maximising both precision and frequency.

What is a realistic cost per B2B lead in the UAE?

It varies by industry and by how senior the decision-maker is. FDC's UAE B2B campaign data puts lead cost at around AED 75 on Meta and around AED 331 on Google; LinkedIn usually costs more per lead. Cost per lead alone is the wrong measure, though: the share of leads that qualify matters more.

Want results like these?

Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.

Book a strategy callAll case studies