Searches like health insurance Dubai carry some of the highest costs per click in the region.
02
Different buyers per line
An HR manager buying group medical and a yacht owner buying pleasure craft cover share nothing but the broker.
03
Low attention topic
Nobody scrolls for insurance, so the creative has to find the moment risk feels real.
ExecutionHow the UniTrust Insurance Broker campaign was planned, phase by phase.
Phase 01
Separate every line
Each line of cover runs as its own campaign with its own keywords, audience and landing page.
Phase 02
Make the risk visible
Films open on cargo at sea or a boat on open water, the moment the cost of no cover becomes obvious.
Phase 03
Name the blind spots
Business ads point to the gaps a growing company does not see until a claim is refused.
Phase 04
Lead with experience
Brand ads lead with the team's combined experience, so the reader trusts the advice before the quote.
Separate every line
The solutionOne system, every format.
Orange and white with real situations, not stock handshakes. Every line looks like UniTrust and speaks to the one person who buys it.
Business, marine and health cover
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The creativeWhat went live.
The campaign creative made for UniTrust Insurance Broker, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
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ResultsWhat changed after launch.
0123456789012345678901234567890123456789xReturn on investment from Google Ads
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Individual case result for one UAE insurance brokerage. Not an industry benchmark.
Line-by-line campaigns for a UAE insurance broker, each with its own audience, hook and film, across Google and Meta. The work covered social media ads, google ads, video and motion and lead generation.
What was the brief from UniTrust Insurance Broker?
Insurance is one of the most expensive categories to advertise. UniTrust needed enquiries that paid back their cost, quarter after quarter, across very different lines of cover. The campaign was built for the UAE market.
Why does the UniTrust Insurance Broker creative look the way it does?
The first problem to solve was this: Searches like health insurance Dubai carry some of the highest costs per click in the region. Orange and white with real situations, not stock handshakes. Every line looks like UniTrust and speaks to the one person who buys it.
Can FDC run a similar campaign for my finance and insurance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, google ads, video and motion and lead generation for finance and insurance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like UniTrust Insurance Broker as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
