Many projects launch at once and compete for the same buyers.
02
Attention is short
The film had to hold viewers past the first seconds.
03
Price clarity
Buyers want the entry price up front.
ExecutionHow the Gold Dust campaign was planned, phase by phase.
Phase 01
Show the community
Films fly over the master plan before naming the price.
Phase 02
Lead with the return
Ads lead with capital appreciation and a starting price.
Show the community
The solutionOne system, every format.
Sky-blue ads and a cinematic film, kept separate so each does one job.
Selected Gold Dust creative
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The creativeWhat went live.
The campaign creative made for Gold Dust, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
A master-plan launch film and price-first ads for an island community and Dubai apartments. The work covered video and motion, social media ads and lead generation.
What was the brief from Gold Dust?
Gold Dust needed attention for an island community launch and enquiries for apartments. The campaign was built for the UAE market.
Why does the Gold Dust creative look the way it does?
The first problem to solve was this: Many projects launch at once and compete for the same buyers. Sky-blue ads and a cinematic film, kept separate so each does one job.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs video and motion, social media ads and lead generation for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Gold Dust as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
