First-time investors want to see rental yield before anything else.
02
Cash flow worries
Large upfront payments put buyers off.
03
Who to trust
New investors need advice as much as a unit.
ExecutionHow the Dubai Grand campaign was planned, phase by phase.
Phase 01
Show the view
The film opens on the Burj Khalifa from the apartment, the view buyers pay for.
Show the view
The solutionOne system, every format.
Skyline photography and large figures, with one line of advice per frame.
Selected Dubai Grand creative
01 / 01
The creativeWhat went live.
The campaign creative made for Dubai Grand, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Investor ads and a film that answer the three questions first-time buyers ask about Dubai. The work covered social media ads, lead generation and video and motion.
What was the brief from Dubai Grand?
The brief was enquiries from people considering their first Dubai investment. The campaign was built for the UAE market.
Why does the Dubai Grand creative look the way it does?
The first problem to solve was this: First-time investors want to see rental yield before anything else. Skyline photography and large figures, with one line of advice per frame.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Dubai Grand as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
