People expect jargon and fine print the moment insurance comes up.
02
Faceless brands feel risky
Without a person on screen, a financial service is easy to distrust.
03
One film, many uses
The same piece had to work as a feed video and as a paid ad.
ExecutionHow the Lookinsure campaign was planned, phase by phase.
Phase 01
Cast a guide
A presenter speaks directly to camera, in a warm home setting rather than an office.
Phase 02
Explain in steps
The script moves from the problem to how comparison works to what the viewer should do next.
Cast a guide
The solutionOne system, every format.
Warm light, a real room and a calm delivery, so the subject feels manageable before the brand asks for anything.
Selected Lookinsure creative
01 / 0202 / 02
The creativeWhat went live.
The campaign creative made for Lookinsure, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
A single presenter-led film that walks the viewer through comparing insurance, built for social and paid placements. The work covered video and motion and social media ads.
What was the brief from Lookinsure?
Lookinsure needed one film that could explain what it does to someone who has never compared insurance before. The campaign was built for the UAE market.
Why does the Lookinsure creative look the way it does?
The first problem to solve was this: People expect jargon and fine print the moment insurance comes up. Warm light, a real room and a calm delivery, so the subject feels manageable before the brand asks for anything.
Can FDC run a similar campaign for my finance and insurance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs video and motion and social media ads for finance and insurance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Lookinsure as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
