New investors fear payment plans, handover terms and choosing the wrong area.
02
Listings look alike
Without a clear angle, one tower ad blends into the next.
03
Price thresholds matter
Many buyers search with a ceiling, such as under one million dirhams.
ExecutionHow the Rossetta Properties campaign was planned, phase by phase.
Phase 01
Create urgency
Launch ads name the project and say plainly that the last units are going.
Phase 02
Meet the budget
Price-threshold creative speaks to buyers searching under a set budget.
Phase 03
Show the location
Films map the project against the landmarks buyers already know.
Create urgency
The solutionOne system, every format.
Black, gold and architectural renders, so even the education posts look premium.
Launch ads and films
01 / 0402 / 0403 / 0404 / 04
The creativeWhat went live.
The campaign creative made for Rossetta Properties, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
A mix of education posts and project launch ads for a Dubai brokerage, aimed at first-time and returning investors. The work covered social media ads and lead generation.
What was the brief from Rossetta Properties?
Rossetta wanted to attract first-time investors who needed guidance as much as listings. The campaign was built for the UAE market.
Why does the Rossetta Properties creative look the way it does?
The first problem to solve was this: New investors fear payment plans, handover terms and choosing the wrong area. Black, gold and architectural renders, so even the education posts look premium.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads and lead generation for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Rossetta Properties as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
